Ensuring Your Work Gets Noticed

Margie Clayman

Congratulations! You have conducted a study. You may be sharing your findings at the Symposium on Advanced Wound Care (session speaker or poster/oral abstract presenter). We hope you also are planning to compose and submit a manuscript to OWM.

Once you have spoken at an event and/or published an article, it is an important to let the world know. Especially in this digital age, you’re only halfway done once your work is published, no matter whether it is a book, an article, or a blog post. The next step is to make sure people know that you have information you want to share with them. Here are 5easy ways to promote your content.

  1. Promote Via Your Own Social Media Network. Sure, you may not be networked with a lot of professional colleagues except on LinkedIn, but it’s still a good idea to coordinate your online profile with your written work. Besides, this gives your family and friends a chance to pat you on the back.
  2. Write a Blog Post. The blog post should include a link to where people can see your material, and you can track interest by the number of hits/views. Share the blog post with your social media network so it gets more exposure.
  3. Ask to Guest Post on Other Websites. This has to be approached with care. When asking someone if you can contribute a post to their content base, it is preferable if you put some effort into learning about his or her audience. Do not pitch a post that will simply promote your work. Find a way to correlate your work to something that audience is already interested in so that your host will still feel the post is relevant and valuable. OWM is always open to considering content related to its health care niche.
  4. Send a Press Release. Your facility can benefit from this approach right along with you. Sending a news release promoting your work builds your credibility and simultaneously entices people to think more highly of your facility. People like to gravitate to quality information.
  5. Mention the Work in Relevant Contexts Online. Again, this needs to be done with care. Nobody on LinkedIn or any other platform likes to see someone barging in with self-promotional junk. Do NOT join a plethora of communities and post a link to your material in all of them. Rather, engage in some conversation monitoring, start participating in discussions, and when relevant, lightly incorporate your work, preferably without a link. Invite people to contact you for a link, or wait and see if anyone asks where the work can be found or purchased.

Don’t let your hard work lurk in the shadows. Expand your audience and share the knowledge. Make sure people in your profession know it’s out there and how they can find it. 

Margie Clayman is the Director of Marketing for B2B Client Services, Clayman and Associates, LLC, Marietta, Ohio. Please address correspondence to Margie via Twitter: @margieclayman. This article was not subject to the Ostomy Wound Management peer-review process.